{"title":"Mens Collection","description":"","products":[{"product_id":"short-sleeve-t-shirt","title":"Brotherhood Tee - Navy","description":"\u003cp\u003e\u003cb\u003eThe Brotherhood Tee | Navy\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThe pulse of the entire brand. The Brotherhood Tee is the exact piece worn in our launch reel, pressed by hand right in the shop. It bears our guiding principles boldly across the shoulders: \u003ci\u003eSurfing Brotherhood.\u003c\/i\u003e This tee is built to celebrate the unbreakable connection found in the lineup, bringing the local clubs together across the country to protect the culture and support the next generation. Cut from our premium navy cotton blank, it pairs a clean circular USBR emblem on the front chest with high-contrast crimson red block lettering on the back. It’s a daily driver with a deeper purpose. Wear it, back your club, and keep the cycle going.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFront Graphic:\u003c\/b\u003e Screen-printed official USBR Surfing Brotherhood circular crest (White)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBack Graphic:\u003c\/b\u003e Bold, oversized \"SURFING BROTHERHOOD\" stencil block lettering with a lower crimson shield crest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eColor:\u003c\/b\u003e Deep Navy \/ White \u0026amp; Crimson Graphics\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eMaterial:\u003c\/b\u003e 100% Premium Combed Ring-Spun Cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFit:\u003c\/b\u003e Modern standard fit (true to size)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Built with a structured ribbed collar and a comfortable, breathable mid-weight drape designed to outlast the elements\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eCare:\u003c\/b\u003e Machine wash cold with like colors, tumble dry low\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"USBR Gear","offers":[{"title":"XS","offer_id":52760643895585,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":52760643764513,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52760643797281,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":52760643830049,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52760643862817,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":52770407645473,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/8128\/4129\/files\/Brotherhood_Tee_Navy_Back.png?v=1778032519"},{"product_id":"short-sleeve-t-shirt-1","title":"Future Tee - Granite","description":"\u003cp\u003e\u003cb\u003eThe Future Is Local Tee\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThe text on the back says it all. We built the United States Board Riders to support the culture from the roots up, and this tee is a tribute to the community that keeps the flame alive. Featuring the USBR shield on the front chest and our rally cry across the shoulders, it’s cut from a premium, mid-weight fabric that gets softer with every trip to the beach. From the screen-printing press to the back of the golf cart, this one is made for the locals, the groms, and the next generation taking over the lineup.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFront Graphic:\u003c\/b\u003e Screen-printed official USBR Shield Crest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBack Graphic:\u003c\/b\u003e Bold \"The Future Is Local\" block lettering with lower shield detail\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eMaterial:\u003c\/b\u003e 100% Premium Combed Ring-Spun Cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFit:\u003c\/b\u003e Modern standard fit (true to size)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Built with a durable ribbed collar and ultra-soft feel that won't shrink to a crop top after one wash\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eCare:\u003c\/b\u003e Machine wash cold with like colors, tumble dry low\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"USBR Gear","offers":[{"title":"XS","offer_id":52770409906465,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":52770409939233,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52770409972001,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":52770410004769,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52770410037537,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":52770410070305,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/8128\/4129\/files\/Future_Tee_Granite_Back.png?v=1778036577"},{"product_id":"thank-you-t-shirt-white","title":"Thank You Tee - Off White","description":"\u003cp\u003e\u003cb\u003eThe Thank You Tee\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eA handshake means everything in the lineup. The Thank You Tee is a tribute to everyone showing up for their local club, mentoring the groms, and keeping our coastal heritage alive. Printed with clean red graphics on our premium, ultra-soft blank, it features the USBR handshake emblem on the left chest and a bold back graphic that says it all: \u003ci\u003eThank You For Supporting Club Surfing.\u003c\/i\u003e It’s broken-in from day one and built to survive years of salt, sun, and post-session tailgates.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFront Graphic:\u003c\/b\u003e Handshake crest with \"Thank You For Supporting Club Surfing\" detailing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBack Graphic:\u003c\/b\u003e Oversized USBR Handshake seal and lower shield detail\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eMaterial:\u003c\/b\u003e 100% Premium Combed Ring-Spun Cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFit:\u003c\/b\u003e Modern standard fit (true to size)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Durable ribbed collar and ultra-soft, breathable feel that won't shrink to a crop top after one wash\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eCare:\u003c\/b\u003e Machine wash cold with like colors, tumble dry low\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"USBR Gear","offers":[{"title":"XS","offer_id":52770430255393,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":52770430288161,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52770430320929,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":52770430353697,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52770430386465,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":52770430419233,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/8128\/4129\/files\/Thank_You_Tee_Natural_Back.png?v=1778036899"},{"product_id":"upcycle-stoke-t-shirt-white","title":"Upcycle Tee - Off White","description":"\u003cp\u003e\u003cb\u003eThe Upcycle Tee - Off White\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\"Upcycle the stoke.\" It’s more than a graphic—it’s our blueprint. We built the United States Board Riders to take the raw energy of surf culture and pass it cleanly to the next generation. Printed on our premium, ultra-soft white blank, this tee features the classic USBR shield on the front and our signature retro lightning bolt circle graphic on the back. Engineered to handle salt air, endless skate sessions, and the midday heat, it’s broken-in from day one and built to last.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFront Graphic:\u003c\/b\u003e Screen-printed official USBR Shield Crest (Black)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBack Graphic:\u003c\/b\u003e Circular \"Upcycle The STOKE\" emblem with signature red and blue lightning bolt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eMaterial:\u003c\/b\u003e 100% Premium Combed Ring-Spun Cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFit:\u003c\/b\u003e Modern standard fit (true to size)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Finished with a durable ribbed collar and a lightweight feel that won't lose its shape or shrink out of proportion\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eCare:\u003c\/b\u003e Machine wash cold with like colors, tumble dry low\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"USBR Gear","offers":[{"title":"XS","offer_id":52770410168609,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":52770410201377,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52770410234145,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":52770410266913,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52770410299681,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":52770410332449,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/8128\/4129\/files\/Upcycle_Bolt_Tee_Natural_Back.png?v=1778036962"},{"product_id":"wcbr-t-shirt-black","title":"WCBR Heritage Tee - Black","description":"\u003cp\u003e\u003cb\u003eThe WCBR Heritage Tee\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eStraight from the garage press to the lineup. This is the official West Coast Board Riders tee featured in our launch—a tribute to the pure surfing brotherhood that built this culture. Cut from our premium, mid-weight black blank, it features our signature WCBR circular crest on the front pocket and the clean, bold arched lettering across the shoulders. It has that heavy-duty, lived-in feel right off the rack, engineered to withstand salt, sand, and endless beach days. Wear it with pride and back your region.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFront Graphic:\u003c\/b\u003e Screen-printed official West Coast Board Riders circular crest (White)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBack Graphic:\u003c\/b\u003e Bold arched \"WEST COAST WCBR BOARD RIDERS\" block lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eMaterial:\u003c\/b\u003e 100% Premium Combed Ring-Spun Cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFit:\u003c\/b\u003e Modern standard fit (true to size)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Finished with a durable ribbed collar and a comfortable, breathable weight that handles the coastal breeze or midday sun\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eCare:\u003c\/b\u003e Machine wash cold with like colors, tumble dry low\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"USBR Gear","offers":[{"title":"XS","offer_id":52770939207969,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":52770939240737,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52770939273505,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":52770939306273,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52770939339041,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":52770939371809,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/8128\/4129\/files\/WCBR__Tee_Black_Back.png?v=1778037017"},{"product_id":"wheaty-t-shirt-white","title":"Wheaty Tee - Off White","description":"\u003ch3\u003eThe Wheaty Tee | White\u003c\/h3\u003e\n\u003cp\u003e\u003cb\u003eBuilt in honor of a legend.\u003c\/b\u003e The Wheaty Tee is dedicated to the memory of our co-founder, Casey Wheat, whose raw passion, grit, and visionary spirit laid the foundation for the West Coast Board Riders. He lived for the lineup, the clubs, and the brotherhood that keeps our coastal culture pure.\u003c\/p\u003e\n\u003cp\u003eThe reverse features a heavy-hitting, custom high-contrast box illustration capturing the exact movement Casey championed—the surfing brotherhood, the beach checks, and the community passing the torch to the next generation. Kept classic with our signature USBR crest on the front, this premium mid-weight tee is a wearable tribute to the man who brought the tribes together. Wear it with pride, carry his vision forward, and forever upcycle the stoke.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFront Graphic:\u003c\/b\u003e Screen-printed official USBR Surfing Brotherhood Shield Crest (Black)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBack Graphic:\u003c\/b\u003e Commemorative box illustration honoring co-founder Casey Wheat, featuring a bold \"USBR\" header and \"SURFING BROTHERHOOD\" tagline\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eColor:\u003c\/b\u003e Crisp White \/ Multi-color Back Graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eMaterial:\u003c\/b\u003e 100% Premium Combed Ring-Spun Cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFit:\u003c\/b\u003e Modern standard fit (true to size)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Built with a sturdy ribbed collar and a comfortable, breathable weight made to last through seasons of salt and sun\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eCare:\u003c\/b\u003e Machine wash cold with like colors, tumble dry low\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"USBR Gear","offers":[{"title":"XS","offer_id":52770451489057,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":52770451521825,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52770451554593,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":52770451587361,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52770451620129,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":52770451652897,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/8128\/4129\/files\/Wheaty_Tee_Natural_Back.png?v=1778037065"},{"product_id":"lowers-t-shirt-navy","title":"Lowers Championship Tee - Navy","description":"\u003cp\u003e\u003cb\u003eThe Lowers Championship Tee\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eA gathering of the tribes. Built for the historic 2026 USBR Championships at Lowers, this limited-edition tee is a piece of club surfing history. Cut from our premium, mid-weight navy blank, it features the official USBR Surfing Brotherhood shield on the front chest and the heavy-hitting event graphic arched across the shoulders. It delivers that broken-in, immediate favorite feel right out of the box. 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The Lowers Tee commemorates the 2026 Wheat Cup \u0026amp; USBR Championships—built for the competitors, the locals, and the next generation taking over the lineup. Engineered on our signature mid-weight blank to keep you cool through long days on the sand, it combines a premium, comfortable fit with vintage-style typography. True surf heritage, zero corporate fluff.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFront Graphic:\u003c\/b\u003e Screen-printed official USBR Surfing Brotherhood Shield Crest (Navy)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBack Graphic:\u003c\/b\u003e Limited-edition \"LOWERS THE WHEAT CUP USBR CHAMPIONSHIPS 2026\" event graphic with \"A Gathering of the Tribes\" and dual-seal detailing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eColor:\u003c\/b\u003e Crisp White \/ Navy Graphics\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eMaterial:\u003c\/b\u003e 100% Premium Combed Ring-Spun Cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFit:\u003c\/b\u003e Modern standard fit (true to size)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Finished with a sturdy ribbed collar and a comfortable, breathable weight that layers perfectly from dawn patrol to the afternoon heat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eCare:\u003c\/b\u003e Machine wash cold with like colors, tumble dry low\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"USBR Gear","offers":[{"title":"XS","offer_id":52770403909921,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":52770403942689,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52770403975457,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":52770404008225,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52770404040993,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/8128\/4129\/files\/Lowers_Tee_Natural_Back.png?v=1778041917"},{"product_id":"wcbr-trucker-hat-olive","title":"West Coast Trucker - Cypress","description":"\u003cp\u003e\u003cb\u003eThe West Coast Trucker | Cypress\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eFrom checking the morning swell to kicking back at the clubhouse. The West Coast Trucker in Cypress features our classic arched brand typography laid clean across a premium foam front panel. Draped in a muted, olive-toned cypress colorway, it brings a rugged, vintage club feel straight to your daily rotation. Pop the snapback, load up the golf cart, and represent the brotherhood.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFront Graphic:\u003c\/b\u003e Screen-printed official \"WEST COAST BOARD RIDERS\" arched block lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eColorway:\u003c\/b\u003e Cypress Green \/ Black Graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eProfile:\u003c\/b\u003e Classic high-crown foam trucker style\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBacking:\u003c\/b\u003e Breathable mesh back panels for maximum ventilation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eClosure:\u003c\/b\u003e Adjustable plastic snapback for a custom fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eCare:\u003c\/b\u003e Hand wash cold, air dry flat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"USBR Gear","offers":[{"title":"Default Title","offer_id":52834314944801,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/8128\/4129\/files\/West_Coast_Trucker_Cypress.jpg?v=1781848955"},{"product_id":"lowers-trucker-hat-cypress","title":"Lowers Trucker - Liberty","description":"\u003cp\u003e\u003cb\u003eThe Lowers Championship Trucker | Liberty\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCommemorate the gathering. Custom-built for the historic 2026 USBR Championships at Lowers, the Lowers Trucker in Liberty is a raw piece of club surfing history. Featuring a classic high-crown mesh backing and vibrant red arched event graphics screen-printed across the front foam panel, this cap is made to shield the sun during all-day beach sessions. Throw it on, back your local club, and carry a piece of the tournament everywhere you go.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFront Graphic:\u003c\/b\u003e Screen-printed limited-edition \"LOWERS 2026 WHEAT CUP USBR CHAMPIONSHIPS\" block lettering in bold red\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eColorway:\u003c\/b\u003e Liberty Blue \/ Red Graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eProfile:\u003c\/b\u003e Classic high-crown foam trucker style\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBacking:\u003c\/b\u003e Breathable mesh back panels for maximum ventilation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eClosure:\u003c\/b\u003e Adjustable plastic snapback for a custom fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eCare:\u003c\/b\u003e Hand wash cold, air dry flat (keep that brim looking pristine)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"USBR Gear","offers":[{"title":"Default Title","offer_id":52834329985313,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/8128\/4129\/files\/Lowers_Trucker_Blue.jpg?v=1781849004"},{"product_id":"lowers-trucker-hat-natural","title":"Lowers Trucker - Natural","description":"\u003cp\u003e\u003cb\u003eThe Lowers Championship Trucker | Bone\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCommemorate the gathering. Custom-built for the historic 2026 USBR Championships at Lowers, this limited-edition trucker features vibrant red event typography set against a crisp bone foam front panel. With a dark brim to cut glare and a breathable mesh back, it’s designed to keep you cool and shaded through long days on the sand. Back your community and grab a piece of tournament history before it blows out.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFront Graphic:\u003c\/b\u003e Screen-printed limited-edition \"LOWERS 2026 WHEAT CUP USBR CHAMPIONSHIPS\" block lettering in bold red\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eColorway:\u003c\/b\u003e Bone White \/ Dark Navy (or Black) Brim \/ Red Graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eProfile:\u003c\/b\u003e Classic high-crown foam trucker style\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBacking:\u003c\/b\u003e Breathable mesh back panels for maximum ventilation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eClosure:\u003c\/b\u003e Adjustable plastic snapback for a custom fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eCare:\u003c\/b\u003e Hand wash cold, air dry flat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"USBR Gear","offers":[{"title":"Default Title","offer_id":52834336768289,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/8128\/4129\/files\/Lowers_Trucker_Bone.jpg?v=1781849043"},{"product_id":"wcbr-trucker-hat-brown","title":"WCBR Trucker - Walnut","description":"\u003cp\u003e\u003cb\u003eThe WCBR Trucker | Walnut\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eFrom checking the morning swell to loading up the boards for a second session. The West Coast Trucker in Brown brings a deep, earth-toned grit straight to your daily rotation. Featuring our signature arched block lettering screen-printed crisp across a premium tan foam front panel, this high-crown classic delivers an instant vintage club feel. Pop the snapback, pile into the golf cart, and represent the brotherhood.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFront Graphic:\u003c\/b\u003e Screen-printed official \"WEST COAST BOARD RIDERS\" arched block lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eColorway:\u003c\/b\u003e Earth Brown \/ Tan \/ Black Graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eProfile:\u003c\/b\u003e Classic high-crown foam trucker style\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBacking:\u003c\/b\u003e Heavy-duty breathable mesh back panels\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eClosure:\u003c\/b\u003e Adjustable plastic snapback for a custom fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eCare:\u003c\/b\u003e Hand wash cold, air dry flat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"USBR Gear","offers":[{"title":"Default Title","offer_id":52834344599841,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/8128\/4129\/files\/WCBR_Trucker_Brown.jpg?v=1781849087"},{"product_id":"lowers-trucker-hat-black","title":"Lowers Trucker - Navy","description":"\u003cp\u003e\u003cb\u003eThe Lowers Championship Trucker | Navy\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCommemorate the gathering. Custom-built for the historic 2026 USBR Championships at Lowers, this limited-edition trucker drops our high-contrast tournament typography across a premium, all-navy front foam panel. Engineered with a structured dark profile to easily cut through midday glare, it features a heavy-duty mesh back built to handle all-day sessions down on the sand. Back your local club and grab a piece of tournament history before it blows out.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFront Graphic:\u003c\/b\u003e Screen-printed limited-edition \"LOWERS 2026 WHEAT CUP USBR CHAMPIONSHIPS\" block lettering in crisp white\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eColorway:\u003c\/b\u003e Deep Navy \/ White Graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eProfile:\u003c\/b\u003e Classic high-crown foam trucker style\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBacking:\u003c\/b\u003e Breathable mesh back panels for maximum ventilation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eClosure:\u003c\/b\u003e Adjustable plastic snapback for a custom fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eCare:\u003c\/b\u003e Hand wash cold, air dry flat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"USBR Gear","offers":[{"title":"Default Title","offer_id":52834358952225,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/8128\/4129\/files\/Lowers_Trucker_Navy.jpg?v=1781849123"},{"product_id":"wcbr-hat-navy","title":"WCBR Nylon Cap - Petrol Blue","description":"\u003cp\u003e\u003cb\u003eThe WCBR Nylon Cap | Petrol Blue\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eFrom early morning surf checks to keeping the sun off during post-heat tailgates. The WCBR Cap drops our signature arched West Coast Board Riders logo, clean onto a lightweight, unstructured nylon silhouette. Draped in a striking petrol blue colorway, this low-profile cap brings a raw, premium club feel to your daily setup. It’s flexible, packable, and engineered to dry out fast when it gets hit by the salt spray. Flip the strap, load up the golf cart, and represent the brotherhood.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFront Detail:\u003c\/b\u003e Premium official \"WEST COAST BOARD RIDERS\" arched screen print\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eColorway:\u003c\/b\u003e Petrol Blue\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eMaterial:\u003c\/b\u003e 100% Lightweight, water-resistant nylon\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eProfile:\u003c\/b\u003e Low-profile, unstructured 5-panel design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eClosure:\u003c\/b\u003e Adjustable nylon strapback with plastic clip closure for a secure, custom fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eCare:\u003c\/b\u003e Hand wash cold, air dry flat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"USBR Gear","offers":[{"title":"Default Title","offer_id":52834364358945,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/8128\/4129\/files\/West_Coast_Cap_Petrol_Blue.jpg?v=1781849163"},{"product_id":"thank-you-hat","title":"Thank You Nylon Rope Hat - Red","description":"\u003cp\u003e\u003cb\u003eThe Thank You Nylon Rope Cap | Red\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eA salute to the backbone of American surf culture. The Thank You Cap is our tribute to the tireless volunteers, parents, and club members who show up at dawn, stack the heat sheets, and keep club surfing alive in the USA. Screened onto a vibrant red, lightweight nylon silhouette with a classic white twisted rope detail, this unstructured cap brings pure heritage style to your daily rotation. It's flexible, packable, and engineered to weather the elements while you're holding it down on the beach. Flip the strap, load up the golf cart, and back the community that keeps the stoke alive.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eColorway:\u003c\/b\u003e Vibrant Red \/ White Screen \/ White Rope\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eMaterial:\u003c\/b\u003e 100% Lightweight, water-resistant nylon\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eProfile:\u003c\/b\u003e High-profile, unstructured 5-panel design with a flexible flat brim\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eClosure:\u003c\/b\u003e Adjustable nylon strapback with plastic clip closure for a secure, custom fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eCare:\u003c\/b\u003e Hand wash cold, air dry flat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"USBR Gear","offers":[{"title":"Default Title","offer_id":52841139208481,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/8128\/4129\/files\/Thank_You_Cap_Red.jpg?v=1781849198"},{"product_id":"wcbr-hat-black","title":"WCBR Trucker - Black","description":"\u003cp\u003e\u003cb\u003eThe WCBR Trucker | Black\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003ePure coastal heritage with a sharp, high-contrast monochrome design. Designed to handle salt air and long days on the sand, the West Coast Trucker in Black frames a striking structured front panel with deep black mesh and brim styling. Built with a structured, curved-brim profile, it’s an effortless, lightweight cap engineered to hold its shape from the clubhouse to your local break.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFront Graphic:\u003c\/b\u003e Screen-printed official \"WEST COAST BOARD RIDERS\" arched block lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eColorway:\u003c\/b\u003e Blackout \/ White Graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eProfile:\u003c\/b\u003e Classic high-crown foam trucker style\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBacking:\u003c\/b\u003e Heavy-duty breathable mesh back panels\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eClosure:\u003c\/b\u003e Adjustable plastic snapback for a custom fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eCare:\u003c\/b\u003e Hand wash cold, air dry flat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"USBR Gear","offers":[{"title":"Default Title","offer_id":52841146351905,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/8128\/4129\/files\/WCBR_Trucker_Black.jpg?v=1781849234"},{"product_id":"wcbr-pullover-hoody-black","title":"WCBR Pullover Hoody - Black","description":"\u003cp\u003e\u003cb\u003eThe WCBR Pullover Hoodie | Black\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eWhere it all began. The West Coast Pullover Hoodie carries the raw energy, competitive grit, and unbreakable community focus of California’s board riders movement. Featuring our official West Coast Board Riders circular grizzly crest screen-printed sharp across a premium blackout silhouette, this heavy layer is engineered to cut through cold morning marine layers from dawn patrol checks down at the pier to late-afternoon tailgates. 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The West Coast Pullover Hoodie carries the raw energy, competitive grit, and unbreakable community focus of California’s board riders movement. Featuring our official West Coast Board Riders circular grizzly crest screen-printed sharp in rich black ink across a classic heather grey silhouette, this heavy layer is engineered to cut through cold morning marine layers from dawn patrol checks down at the pier to late-afternoon tailgates. 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The East Coast Pullover Hoodie represents the grit, resilience, and brotherhood of the right coast. Featuring our official East Coast Board Riders circular lighthouse crest screen-printed crisp across a classic heather grey silhouette, it’s engineered to cut through biting coastal winds from dawn patrol checks to post-session tailgates. Cut from a premium, Mid weight cotton blend, it delivers a structured, heavy-duty drape that holds its shape season after season. 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The Hawaiian Islands Pullover Hoodie honors the deep heritage, power, and community spirit of the Pacific. Featuring our official Hawaiian Islands Board Riders crest—complete with the island chain and the iconic \u003ci\u003e‘Iwa\u003c\/i\u003e bird silhouette—screen-printed crisp in rich black ink across a classic heather grey silhouette, this heavy layer is built for early dawn patrol checks and post-session tailgates. 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The East Coast Pullover Hoodie represents the grit, resilience, and brotherhood of the right coast. Featuring our official East Coast Board Riders circular lighthouse crest screen-printed clean across a premium blackout silhouette, it’s engineered to cut through biting coastal winds from dawn patrol checks to post-session tailgates. Cut from a premium, Mid weight cotton blend, it delivers a structured, heavy-duty drape that holds its shape season after season. 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The West Coast Tee carries the raw energy, competitive grit, and unbreakable community focus of California’s board riders movement. Featuring our official West Coast Board Riders circular grizzly crest screen-printed sharp in rich black ink on a premium, off-white canvas silhouette, this mid-weight staple transitions effortlessly from morning checks by the pier to late-afternoon tailgates. Cut from ultra-soft ring-spun cotton, it frames a small crest on the front left chest and makes a bold statement with the oversized emblem layout across the back. 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The East Coast Tee honors the raw grit, local pride, and community focus of the Atlantic surfing movement. Featuring our official East Coast Board Riders lighthouse crest screen-printed crisp on a premium, off-white silhouette, this mid-weight staple is built to transition effortlessly from dawn patrol checks to post-heat tailgates. Cut from ultra-soft ring-spun cotton, it frames a small crest on the front left chest and makes a bold statement with an oversized emblem layout across the back. Stand with your community and back your region.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFront Graphic:\u003c\/b\u003e Screen-printed official ECBR Lighthouse Crest emblem on the left chest (Black)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBack Graphic:\u003c\/b\u003e Oversized, high-contrast circular \"EAST COAST BOARD RIDERS\" lighthouse crest layout\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eColor:\u003c\/b\u003e Natural White \/ Rich Black Graphics\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eMaterial:\u003c\/b\u003e 100% Premium Combed Ring-Spun Cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFit:\u003c\/b\u003e Modern standard fit (true to size)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Built with a sturdy ribbed collar and a comfortable, breathable mid-weight drape designed to outlast seasonal wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eCare:\u003c\/b\u003e Machine wash cold inside out with like colors, tumble dry low\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"USBR Gear","offers":[{"title":"XS","offer_id":52871223017761,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":52871223050529,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52871223083297,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":52871223116065,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52871223148833,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":52871223181601,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/8128\/4129\/files\/ECBR_Tee_Wht_Back.jpg?v=1781926811"},{"product_id":"hibr-icon-tee-off-white","title":"HIBR Icon Tee - Off White","description":"\u003cp\u003e\u003cb\u003eThe HIBR Icon Tee | Off White\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eRooted in the birthplace of surfing. The Hawaiian Islands Tee honors the deep heritage, power, and community spirit of the Pacific. Featuring our official Hawaiian Islands Board Riders crest—complete with the island chain and the iconic \u003ci\u003e‘Iwa\u003c\/i\u003e bird silhouette—screen-printed crisp in rich black ink on a premium, off-white canvas silhouette, this mid-weight staple is built to transition effortlessly from dawn patrol checks to post-heat tailgates. Cut from ultra-soft ring-spun cotton, it frames a small crest on the front left chest and makes a bold statement with an oversized emblem layout across the back. Stand with your community and back your region.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFront Graphic:\u003c\/b\u003e Screen-printed official HIBR Island Chain \u0026amp; \u003ci\u003e‘Iwa\u003c\/i\u003e Bird Crest emblem on the left chest (Black)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBack Graphic:\u003c\/b\u003e Oversized, high-contrast circular \"HAWAIIAN ISLANDS BOARD RIDERS\" crest layout\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eColor:\u003c\/b\u003e Natural White \/ Rich Black Graphics\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eMaterial:\u003c\/b\u003e 100% Premium Combed Ring-Spun Cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFit:\u003c\/b\u003e Modern standard fit (true to size)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Built with a sturdy ribbed collar and a comfortable, breathable mid-weight drape designed to outlast seasonal wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eCare:\u003c\/b\u003e Machine wash cold inside out with like colors, tumble dry low\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"USBR Gear","offers":[{"title":"XS","offer_id":52871224852769,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":52871224885537,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52871224918305,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":52871224951073,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52871224983841,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":52871225016609,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/8128\/4129\/files\/HIBR_Tee_Wht_Back.jpg?v=1781927042"},{"product_id":"ecbr-icon-tee-black","title":"ECBR Icon Tee - Black","description":"\u003cp\u003e\u003cb\u003eThe ECBR Icon Tee | Black\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eRep the right coast. The East Coast Tee honors the raw grit, local pride, and community focus of the Atlantic surfing movement. Featuring our official East Coast Board Riders lighthouse crest screen-printed crisp on a premium blackout silhouette, this mid-weight staple is built to transition effortlessly from dawn patrol checks to post-heat tailgates. Cut from ultra-soft ring-spun cotton, it frames a small crest on the front left chest and makes a bold statement with an oversized emblem layout across the back. Stand with your community and back your region.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFront Graphic:\u003c\/b\u003e Screen-printed official ECBR Lighthouse Crest emblem on the left chest (White)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBack Graphic:\u003c\/b\u003e Oversized, high-contrast circular \"EAST COAST BOARD RIDERS\" lighthouse crest layout\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eColor:\u003c\/b\u003e Blackout \/ Crisp White Graphics\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eMaterial:\u003c\/b\u003e 100% Premium Combed Ring-Spun Cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFit:\u003c\/b\u003e Modern standard fit (true to size)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Built with a sturdy ribbed collar and a comfortable, breathable mid-weight drape designed to outlast seasonal wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eCare:\u003c\/b\u003e Machine wash cold inside out with like colors, tumble dry low\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"USBR Gear","offers":[{"title":"XS","offer_id":52871228555553,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":52871228588321,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52871228621089,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":52871228653857,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52871228686625,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":52871228719393,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/8128\/4129\/files\/ECBR_Tee_Blk_Front.jpg?v=1781926994"},{"product_id":"hibr-icon-tee-black","title":"HIBR Icon Tee - Black","description":"\u003cp\u003e\u003cb\u003eThe HIBR Icon Tee | Black\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eRooted in the birthplace of surfing. The Hawaiian Islands Tee honors the deep heritage, power, and community spirit of the Pacific. Featuring our official Hawaiian Islands Board Riders crest—complete with the island chain and the iconic \u003ci\u003e‘Iwa\u003c\/i\u003e bird silhouette—screen-printed crisp on a premium blackout silhouette, this mid-weight staple is built to transition effortlessly from dawn patrol checks to post-heat tailgates. Cut from ultra-soft ring-spun cotton, it frames a small crest on the front left chest and makes a bold statement with an oversized emblem layout across the back. 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This structured five-panel cap is engineered for the core crews holding down the line. It features a durable foam front panel block in an ultra-clean cypress green tone, stamped with our signature lighthouse crest logo. Outfitted with breathable mesh back panels and an adjustable snapback closure, it’s a rugged beach essential designed to take a beating and hold its shape. True surf style, zero corporate fluff.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFront Graphic:\u003c\/b\u003e High-density screen-printed official ECBR Lighthouse Crest layout (Black)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eColorway:\u003c\/b\u003e Cypress Green \/ Matte Black Graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eConstruction:\u003c\/b\u003e Classic structured 5-panel foam crown with matching mesh back panels\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBrim:\u003c\/b\u003e Pre-curved visor with structural tonal stitching\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eClosure:\u003c\/b\u003e Adjustable plastic snapback closure for a custom, one-size-fits-most fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Finished with an interior moisture-wicking sweatband to handle hot days on the coast\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eCare:\u003c\/b\u003e Hand wash or spot clean only, reshape and air dry flat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"USBR Gear","offers":[{"title":"Default Title","offer_id":52871518716193,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/8128\/4129\/files\/ECBR_Trucker_Cypress.jpg?v=1781935301"},{"product_id":"ecbr-trucker-black","title":"ECBR Trucker - Black","description":"\u003cblockquote\u003e\n\u003cp\u003e\u003cb\u003eThe East Coast Foam Trucker | Blackout\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eKeep the sun out and the heritage front and center. The East Coast Foam Trucker features our official ECBR circular lighthouse crest screen-printed crisp across a stealthy, all-black foam crown. Built with a classic curved brim and structured five-panel construction, it’s paired with tonal black mesh panels to maximize airflow through long summer days on the sand or warm afternoons in the garage. Represent the right coast with a clean, high-contrast staple that only gets better with a little salt air and daily wear.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFront Graphic:\u003c\/b\u003e High-density screen-printed official ECBR Lighthouse Crest layout (White)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eColorway:\u003c\/b\u003e Blackout \/ Crisp White Graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eConstruction:\u003c\/b\u003e Classic structured 5-panel foam crown with matching mesh back panels\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBrim:\u003c\/b\u003e Pre-curved visor with structural tonal stitching\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eClosure:\u003c\/b\u003e Adjustable plastic snapback closure for a custom, one-size-fits-most fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Finished with an interior moisture-wicking sweatband to handle hot days on the coast\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eCare:\u003c\/b\u003e Hand wash or spot clean only, reshape and air dry flat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/blockquote\u003e","brand":"USBR Gear","offers":[{"title":"Default Title","offer_id":52871525630241,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/8128\/4129\/files\/ECBR_Trucker_Black.jpg?v=1781936312"},{"product_id":"hibr-trucker-cypress","title":"HIBR Trucker - Cypress","description":"\u003cp\u003e\u003cb\u003eThe HIBR Trucker — Cypress\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eTrue surf heritage built to handle the elements. This structured five-panel cap is engineered for the core crews holding down the line. It features a durable foam front panel block in an ultra-clean cypress green tone, stamped with our signature island chain and \u003ci\u003e‘Iwa\u003c\/i\u003e bird crest logo. Outfitted with breathable mesh back panels and an adjustable snapback closure, it’s a rugged beach essential designed to take a beating and hold its shape. True surf style, zero corporate fluff.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFront Graphic:\u003c\/b\u003e High-density screen-printed official HIBR Island Chain \u0026amp; \u003ci\u003e‘Iwa\u003c\/i\u003e Bird Crest layout (Black)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eColorway:\u003c\/b\u003e Cypress Green \/ Matte Black Graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eConstruction:\u003c\/b\u003e Classic structured 5-panel foam crown with matching mesh back panels\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBrim:\u003c\/b\u003e Pre-curved visor with structural tonal stitching\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eClosure:\u003c\/b\u003e Adjustable plastic snapback closure for a custom, one-size-fits-most fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Finished with an interior moisture-wicking sweatband to handle hot days on the coast\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eCare:\u003c\/b\u003e Hand wash or spot clean only, reshape and air dry flat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"USBR Gear","offers":[{"title":"Default Title","offer_id":52871552467233,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/8128\/4129\/files\/HIBR_Trucker_Cypress.jpg?v=1781936453"},{"product_id":"hibr-trucker-black","title":"HIBR Trucker - Black","description":"\u003cp\u003e\u003cb\u003eThe HIBR Foam Trucker | Blackout\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eRooted in the birthplace of surfing. The Hawaiian Islands Foam Trucker features our official HIBR circular crest—complete with the island chain and the iconic \u003ci\u003e‘Iwa\u003c\/i\u003e bird silhouette—screen-printed crisp across a stealthy, all-black foam crown. Built with a classic curved brim and structured five-panel construction, it’s paired with tonal black mesh panels to maximize airflow through long summer days on the sand or warm afternoons in the garage. Represent the heritage of the islands with a clean, high-contrast staple that only gets better with a little salt air and daily wear.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFront Graphic:\u003c\/b\u003e High-density screen-printed official HIBR Island Chain \u0026amp; \u003ci\u003e‘Iwa\u003c\/i\u003e Bird Crest layout (White)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eColorway:\u003c\/b\u003e Blackout \/ Crisp White Graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eConstruction:\u003c\/b\u003e Classic structured 5-panel foam crown with matching mesh back panels\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBrim:\u003c\/b\u003e Pre-curved visor with structural tonal stitching\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eClosure:\u003c\/b\u003e Adjustable plastic snapback closure for a custom, one-size-fits-most fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Finished with an interior moisture-wicking sweatband to handle hot days on the coast\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eCare:\u003c\/b\u003e Hand wash or spot clean only, reshape and air dry flat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"USBR Gear","offers":[{"title":"Default Title","offer_id":52871558136097,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/8128\/4129\/files\/HIBR_Trucker_Black_0b189022-2884-4b29-88da-794236f0b9f3.jpg?v=1781937145"}],"url":"https:\/\/usbrgear.com\/collections\/mens-collection.oembed","provider":"USBR Gear","version":"1.0","type":"link"}